Thursday, March 13, 2014

City & Sports Backers Announce New Course for 2nd Annual RVA Streets Alive! Festival on June 21


Mayor Dwight C. Jones and Sports Backers Executive Director Jon Lugbill were joined by City Council President Charles Samuels and Richmond City Health District Director Dr. Donald Stern today in announcing a new course for the second annual RVA Streets Alive! festival on Saturday, June 21.

The event will close Brook Rd. from Abner Clay Park to Broad St. and both northbound and southbound lanes of Broad St. from Adams St. to 6th St. from 10 a.m. to 3 p.m. to allow residents and visitors to use these streets to be active through running, walking, biking, and many other physical activities. Vendors will be on-site offering health and fitness information and interactive demonstrations.

“This year we are keeping the momentum going and adding to the excitement and growth of the Downtown area while also highlighting our City’s Arts and Cultural District,” said Mayor Dwight C. Jones. “RVA Streets Alive! is one of the many ongoing initiatives that keep our city active and vibrant.”

The Mayor’s Healthy Richmond Campaign and the Richmond City Health District are partnering with the Sports Backers to host RVA Streets Alive!. The event is free and open to the public. It was created to promote and celebrate active and healthy lifestyles throughout communities by opening up roads and streets safely to the public for physical activity.

“We love the variety of activities offered at RVA Streets Alive!,” said Lugbill. “With everything from jump roping and biking to volleyball and zumba, it’s a great opportunity to discover a new, healthy passion.”

In 2013, the event’s inaugural year, more than 15,000 people attended and interacted with more than 70 vendors.

“This event isn’t just about engaging people in physical activity for one day,” said Dr. Stern. “It’s about connecting them to opportunities for ongoing physical activity so they can live a longer, healthier life.”

RVA Streets Alive! is made possible by the generous support of the Anthem Blue Cross and Blue Shield Foundation. For more information about RVA Streets Alive!, or to sign up to be a vendor, please visit: www.sportsbackers.org.