Marketing Effort to Promote Richmond Public Schools WHO: Mayor Dwight C. Jones School Superintendent Yvonne Brandon WHAT: New Beginning announcement of unified effort and multi-tiered public awareness campaign to highlight and promote Richmond Public Schools. WHEN: 10 a.m. - Wednesday, April 8, 2009 WHERE: City Hall Second Floor Large Conference Room 900 East Broad Street Richmond, VA 23219 BACKGROUND: The mayor and the school superintendent will share about efforts toward a multi-tiered schools promotional project that will consist of a creative advertising campaign entitled "The Choice." Such efforts are designed to highlight and promote Richmond Public Schools and to increase enrollment of school-aged children. Contact: Tammy Hawley, (804) 646-3110