The City of Richmond’s Minority Business Development Department (MBD) in partnership with the City Department of Economic and Community Development’s Marketing Conference held on Tuesday, November 19, 2013, was filled to capacity as businesses were empowered to promote their services and products more effectively. The conference trained businesses on how to achieve their marketing expectations by clearly identifying what they wanted to accomplish (promotions objective), establishing who their potential customer is (target), how to reach the customer and some perspective on cost. Several businesses won giveaways such as a free consultation, graphic design for marketing collateral, advertising space and much more.
The conference offered free on-site marketing consultation, discounted marketing packages, networking opportunities and was free to attendees and exhibitors. Featured marketing experts included Johnson, Inc., Four Deep Multi-Media, X-Ray Market Research Services, The Scalability Project, The Sykes Group, Radio One, Abaca Business Plans, Inc., Black Cat Design, Clear Channel Communications, Inc., ReeSources, Inc.,WBTK 1380 AM Radio, Visual Appeal, and the United States Postal Service’s direct mail.
MBD recognizes the importance of small businesses as the latest figures show that small businesses create 75 percent of the net new jobs in our economy. Through efforts such as the Marketing Conference, Minority Business Development continues to build the capacity of minority and emerging small businesses and in so doing – grow our small businesses who can then employ more people and expand the economic base of the Richmond economy.
For information on programs and services offered by the Minority Business Development Department, please visit, http://www.RichmondGov.com.