City’s Minority Business Development Marketing Conference Makes Impact on Business Community
The City of Richmond’s Minority Business Development Department (MBD) in partnership with the City Department of Economic and Community Development’s Marketing Conference held on Tuesday, November 19, 2013, was filled to capacity as businesses were empowered to promote their services and products more effectively. The conference trained businesses on how to achieve their marketing expectations by clearly identifying what they wanted to accomplish (promotions objective), establishing who their potential customer is (target), how to reach the customer and some perspective on cost. Several businesses won giveaways such as a free consultation, graphic design for marketing collateral, advertising space and much more. The conference offered free on-site marketing consultation, discounted marketing packages, networking opportunities and was free to attendees and exhibitors. Featured marketing experts included Johnson, Inc., Four Deep Multi-Media, X-Ray Market Research Services, The Sca