The social media campaign, RVA Breastfeeds, has been launched to raise community support for breastfeeding mothers during World Breastfeeding Week, August 1 – 7. The campaign is sponsored by the Richmond Health Action Alliance, a coalition funded by the Virginia Foundation for Healthy Youth and administered by the Richmond Healthy Start Initiative, a division of Richmond Department of Social Services. The Richmond Health Action Alliance seeks to reduce childhood obesity through policy, infrastructure, and environmental changes that promote a breastfeeding-friendly and physically active community. During the campaign, life-sized cutouts of breastfeeding women and families that reflect the cultural diversity of Richmond will be strategically placed throughout the area. Other campaign components include community leaders serving as “Breastfeeding Champions,” the dissemination of breastfeeding facts, and peer-to-peer support in the form of tips for expecting and breastfeeding mothers. Loc