Mayor and School Superintendent to Announce "We Believe" Campaign

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Marketing Effort to Promote Richmond Public Schools

WHO: Mayor Dwight C. Jones
School Superintendent Yvonne Brandon

WHAT: New Beginning announcement of unified effort and
multi-tiered public awareness campaign to highlight
and promote Richmond Public Schools.

WHEN: 10 a.m. - Wednesday, April 8, 2009

WHERE: City Hall
Second Floor Large Conference Room
900 East Broad Street
Richmond, VA 23219

BACKGROUND:

The mayor and the school superintendent will share about efforts toward a multi-tiered schools promotional project that will consist of a creative advertising campaign entitled "The Choice." Such efforts are designed to highlight and promote Richmond Public Schools and to increase enrollment of school-aged children.

Contact: Tammy Hawley, (804) 646-3110