CenterStage Foundation and City of Richmond Announce Landmark Theater Naming Rights Partnership with Altria Group

CenterStage Foundation today announced a $10 million contribution from Altria as part of a Naming Rights agreement for the Landmark Theater. 

The announcement of this leadership gift to the Foundation’s Landmark and Legacies Capital and Endowment Campaign was made this morning by CenterStage Executive Director Richard M. Parison, Jr., Altria Chairman and CEO and Chairman Martin J. Barrington, and Richmond Mayor Dwight C. Jones in the lobby of the soon-to-be renamed Altria Theater in Richmond’s Fan District.

The renovations approved by City Council to the theater will include significant safety and infrastructure improvements, including the fire alarm and suppression system, plumbing and electrical.  The Landmark Theater’s acoustics systems and several patron-centered amenities will also receive a much-needed upgrade. 

“We are fortunate to have a partner like Altria which understands the power of the arts and the impact they as a corporate citizen can make on our community,” said Richard M. Parison, Jr., Executive Director of Richmond CenterStage.  “Altria has been a great supporter of CenterStage and our artistic programs since our inception. We are very grateful for its continued commitment to supporting the performing arts at our CenterStage venues and in the City of Richmond.”

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